New BIBS ambassador Caroline Wozniacki

We are so excited to share that we have entered a collaboration with former tennis star Caroline Wozniacki.

Caroline is best known for her absolutely fantastic career in tennis. She has 30 WTA singles titles and has been number 1 on the world rankings 71 weeks in a row. Now Caroline is facing a completely new and exciting role when she soon gives birth to a beautiful baby girl.

Caroline explains her decision to enter a collaboration with BIBS;

I can't describe how excited I am to meet our little baby girl and to become a mom. With this new title, a huge responsibility follows, and of course, you always want what is best for your child. Until now I haven't realized how many things to consider when choosing e.g. the perfect pacifier for your child. I have previously heard about BIBS from my friends and how great their products are and concluded that they were the best in the industry. BIBS is a premium baby brand taking responsibility for the environment and what's best for the babies and that means a lot to me. I love their design and the big selection of pacifiers - and the fact that BIBS is Danish, makes me feel a little closer to home.

We can't hide our enthusiasm and excitement, and as CEO at BIBS Henrik Larsen states;

"We were really taken aback when Caroline contacted us. However, we did not doubt that a collaboration was relevant, as we think Caroline has the same set of values as us. We are both proud of our Danish heritage, we want to always do our absolute best and we do not compromise on our performance."

We are really looking forward to this 2-year collaboration and we can't wait to continuously unveil the exciting things we have planned. To start with, we are happy to follow the last few weeks before the birth and we are just as excited as Caroline about which pacifier their little girl chooses.

Huge congratulations to Caroline and her husband and we look forward to joining them on their exciting journey towards parenthood.